[Evangelism] Interesting places to market plone

Dylan Jay djay at pretaweb.com
Thu Jan 14 05:13:23 UTC 2010


Came across this report today [1]. Not sure about the conclusion or  
methodology used BUT what struck me is the report uses many different  
metrics to determine popularity. The list of metrics could potentially  
make for a good todo of areas where could do more to make plone popular.

For instance:

Weekly download rate: Report didn't have data on plone so perhaps we  
could report the download count?

Development services on elance etc: These figures weren't too good for  
plone but I'd say that's mainly because Plone IMO seems to have more  
professional services companies and less solo developers than other  
platforms. I'm not sure what we could do to improve this but perhaps  
more of us should sign up these services if only to show that there  
really are a lot of plone companies out there?

SEO: Interesting that plone doesn't even appear for the google search  
"cms" (drupal and joomla and #2 and #3) Even something called "plume"  
is in there? Perhaps we're using "content management system" instead  
of CMS too much in plone.org content/frontpage? The most relevent hits  
on plone.org search for CMS aren't pretty light on content. Anyone  
else have any ideas?

Mindshare: Search activity etc has been talked about enough. They also  
looked at twitter activity but not for plone. Traditional media  
mentions, Blog mentions, google/facebook/myspace groups etc... I guess  
we're doing everything we can do about that.

Demo popularity on opensourcecms.com being used as a metric is  
annoying since it's PHP only. There has been talk of having a live  
demo on plone.org. I'm sure someone has looked at this before but  
opensourcecms allows offside demos so I can't see why they wouldn't  
link to a demo.plone.org if it was available. They also use the  
ratings on opensourcecms.com.

Ultimately it's a report on popularity which doesn't mean "good" and  
their conclusions on plone are pretty weak since they seem to be based  
only on google activity results but interesting where we could spread  
our evangelism efforts.

[1] http://www.cmswire.com/cms/web-cms/survey-most-popular-open-source-cms-002944.php

Dylan Jay, Plone Solutions Manager

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