Re: [Evangelism] Strategy focus decisions - Plone-the-product vs. Plone-the-platform – Discovering a blog entry by Paul Everitt from 2008

Dylan Jay djay at pretaweb.com
Mon Nov 30 21:29:13 UTC 2009


Joel on software link is also cool when you consider that google wave  
is kind of groove rebirthed as an open platform.

Dylan Jay
Technical solution manager
PretaWeb 99552830

On 01/12/2009, at 5:57 AM, "Stroß-Radschinski Armin C." <developer at acsr.d 
e> wrote:

> Today i googled an old statement of Paul Everitt on marketing focus:
>
> Plone-the-product vs. Plone-the-platform, Joel-on-software edition
> http://radio.weblogs.com/0116506/2008/02/05.html#a450
> Paul wrote:
> ...
> "strategy" means high-level kinds of questions like:
>
> - What should Plone do well (vs. not worry about doing well)
>
> - Who is it for (vs. not necessarily for)
>
> - What makes it unique (vs. what things are commodity)
>
> - Who are your natural competitors
>
> The whole blog entry is worth a look in the current discussions
>
> There he quotes a very important question made up by Joel Spolsky:
>
> "It's really, really important to figure out if your product is a  
> platform or not, because platforms need to be marketed in a very  
> different way to be successful. That's because a platform needs to  
> appeal to developers first and foremost, not end users.
> ...
> "
> from
> http://www.joelonsoftware.com/articles/Platforms.html
>
> When talking about marketing activities we should always make clear  
> what audience we are adressing and WHY.
>
> Beneath the main activities we always need to promote "Plone-the- 
> platform" as well, to encourage young professional developers to  
> dive into Python development as a cool best-practise piece of  
> software and "Grow up our developers".
>
> Armin
>
> --
> Armin Carl Stroß-Radschinski, Dipl. Designer
> acsr industrialdesign, Landgrafenstraße 32, 53842 Troisdorf, Germany
>
> Telefon +49 (0) 22 41 / 94 69 94, FAX +49 (0) 22 41 / 94 69 96
> eMail developer at acsr.de - http://www.acsr.de
>
> UST. ID Nr: DE154092803
>
>
>
>
>
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