[Evangelism] Strategy focus decisions - Plone-the-product vs. Plone-the-platform – Discovering a blog entry by Paul Everitt from 2008

"Stroß-Radschinski Armin C." developer at acsr.de
Mon Nov 30 18:57:18 UTC 2009


Today i googled an old statement of Paul Everitt on marketing focus:

Plone-the-product vs. Plone-the-platform, Joel-on-software edition
http://radio.weblogs.com/0116506/2008/02/05.html#a450
Paul wrote:
...
"strategy" means high-level kinds of questions like:

- What should Plone do well (vs. not worry about doing well)

- Who is it for (vs. not necessarily for)

- What makes it unique (vs. what things are commodity)

- Who are your natural competitors

The whole blog entry is worth a look in the current discussions

There he quotes a very important question made up by Joel Spolsky:

"It's really, really important to figure out if your product is a  
platform or not, because platforms need to be marketed in a very  
different way to be successful. That's because a platform needs to  
appeal to developers first and foremost, not end users.
...
"
from
http://www.joelonsoftware.com/articles/Platforms.html

When talking about marketing activities we should always make clear  
what audience we are adressing and WHY.

Beneath the main activities we always need to promote "Plone-the- 
platform" as well, to encourage young professional developers to dive  
into Python development as a cool best-practise piece of software and  
"Grow up our developers".

Armin

--
Armin Carl Stroß-Radschinski, Dipl. Designer
acsr industrialdesign, Landgrafenstraße 32, 53842 Troisdorf, Germany

Telefon +49 (0) 22 41 / 94 69 94, FAX +49 (0) 22 41 / 94 69 96
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