[Evangelism] Strategy focus decisions - Plone-the-product vs. Plone-the-platform – Discovering a blog entry by Paul Everitt from 2008
"Stroß-Radschinski Armin C."
developer at acsr.de
Mon Nov 30 18:57:18 UTC 2009
Today i googled an old statement of Paul Everitt on marketing focus:
Plone-the-product vs. Plone-the-platform, Joel-on-software edition
http://radio.weblogs.com/0116506/2008/02/05.html#a450
Paul wrote:
...
"strategy" means high-level kinds of questions like:
- What should Plone do well (vs. not worry about doing well)
- Who is it for (vs. not necessarily for)
- What makes it unique (vs. what things are commodity)
- Who are your natural competitors
The whole blog entry is worth a look in the current discussions
There he quotes a very important question made up by Joel Spolsky:
"It's really, really important to figure out if your product is a
platform or not, because platforms need to be marketed in a very
different way to be successful. That's because a platform needs to
appeal to developers first and foremost, not end users.
...
"
from
http://www.joelonsoftware.com/articles/Platforms.html
When talking about marketing activities we should always make clear
what audience we are adressing and WHY.
Beneath the main activities we always need to promote "Plone-the-
platform" as well, to encourage young professional developers to dive
into Python development as a cool best-practise piece of software and
"Grow up our developers".
Armin
--
Armin Carl Stroß-Radschinski, Dipl. Designer
acsr industrialdesign, Landgrafenstraße 32, 53842 Troisdorf, Germany
Telefon +49 (0) 22 41 / 94 69 94, FAX +49 (0) 22 41 / 94 69 96
eMail developer at acsr.de - http://www.acsr.de
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