[Evangelism] Plone elevator pitches

Jordan Baker jbb at scryent.com
Wed Mar 4 04:44:46 UTC 2009


Thanks Calvin,

The same pitches are available here in a somewhat easier to follow form.

http://www.openplans.org/projects/plone-marketing/sample-pitches

-jordan.

On 3-Mar-09, at 8:59 AM, Calvin Hendryx-Parker wrote:

> Don't forget that we have some already here to build upon:
>
> http://bit.ly/UyG8M
>
> There is a whole threaded discussion of them here.
>
> Cheers,
> Calvin
>
>
> On Mar 3, 2009, at 8:22 AM, Jordan Baker wrote:
>
>> Hello everyone,
>>
>> At the Plone Conference DC sprint we continued working on coming up  
>> up with materials for Plone elevator pitches.  Eventually it would  
>> be great to create some text and video pitches for Plone.
>>
>> But first we need some discussion on the "message".
>>
>> A pitch like this is designed to be short <=2m for times when you  
>> don't have long to make a favorable impression and build some  
>> interest.
>>
>> Word of mouth is one of the best ways to influence decision making.  
>> So let's help make sure Plone has an easy-to-explain and consistent  
>> message in this medium as well.
>>
>> Before we start writing though let's get some ideas flowing about  
>> who needs information about Plone, what their values are and how  
>> Plone can fulfill those values.
>>
>> Target Roles: Developers, Managers, Web Admins, any others?
>> Target Sectors: Government, Enterprise, Non-Profit, etc., others ?
>>
>> Help answer these questions for the roles above:
>>
>> For <sector>/ group :
>>
>> 1. The top pain points they face are ...
>> 2. Plone provides these solutions for that pain: ...
>> 3. Plone also provides these things which people value:
>> 4. Some people say bad things about Plone which we will address:
>> 5. The outcome we want is (eg download, ask for more info, etc):
>>
>> Your help is requested to develop answers to these questions for as  
>> many roles/sectors as possible.
>>
>> I will summarize the results in the Plone Marketing pages.
>>
>> Thanks,
>>
>> Jordan.
>>
>>
>> _______________________________________________
>> Evangelism mailing list
>> Evangelism at lists.plone.org
>> http://lists.plone.org/mailman/listinfo/evangelism
>
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>
>

-jordan.







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