[Evangelism] Plone elevator pitches
KEHORAK at sandia.gov
Wed Mar 4 04:31:37 UTC 2009
I've recently had several short interactions that called for highly crafted
elevator pitches. One was to a senior corporate web staffer, another was to
my level one manager, and the last was to a senior manager. Each needed an
answer to a different question.
Corp. Web staff: How well has Plone been serving you and your customers
over the last four years?
Direct Reporting Manager: Web sites are a dime a dozen these days. What
makes this Plone thing different? How can we turn this capability into new
projects and departmental growth?
Senior Manager: Why should we be using these Web 2.0 technologies at all?
As you can see, some people grok the Web and others don't. Some see $$,
others don't. Getting the context right for a reply is almost as important
as the elevator pitch itself.
To be continued...
Jordan Baker-2 wrote:
> But first we need some discussion on the "message".
> Before we start writing though let's get some ideas flowing about who
> needs information about Plone, what their values are and how Plone can
> fulfill those values.
> Target Roles: Developers, Managers, Web Admins, any others?
> Target Sectors: Government, Enterprise, Non-Profit, etc., others ?
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