[Evangelism] Plone elevator pitches
Calvin Hendryx-Parker
calvin at sixfeetup.com
Tue Mar 3 13:59:13 UTC 2009
Don't forget that we have some already here to build upon:
http://bit.ly/UyG8M
There is a whole threaded discussion of them here.
Cheers,
Calvin
On Mar 3, 2009, at 8:22 AM, Jordan Baker wrote:
> Hello everyone,
>
> At the Plone Conference DC sprint we continued working on coming up
> up with materials for Plone elevator pitches. Eventually it would
> be great to create some text and video pitches for Plone.
>
> But first we need some discussion on the "message".
>
> A pitch like this is designed to be short <=2m for times when you
> don't have long to make a favorable impression and build some
> interest.
>
> Word of mouth is one of the best ways to influence decision making.
> So let's help make sure Plone has an easy-to-explain and consistent
> message in this medium as well.
>
> Before we start writing though let's get some ideas flowing about
> who needs information about Plone, what their values are and how
> Plone can fulfill those values.
>
> Target Roles: Developers, Managers, Web Admins, any others?
> Target Sectors: Government, Enterprise, Non-Profit, etc., others ?
>
> Help answer these questions for the roles above:
>
> For <sector>/ group :
>
> 1. The top pain points they face are ...
> 2. Plone provides these solutions for that pain: ...
> 3. Plone also provides these things which people value:
> 4. Some people say bad things about Plone which we will address:
> 5. The outcome we want is (eg download, ask for more info, etc):
>
> Your help is requested to develop answers to these questions for as
> many roles/sectors as possible.
>
> I will summarize the results in the Plone Marketing pages.
>
> Thanks,
>
> Jordan.
>
>
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> Evangelism at lists.plone.org
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