[Evangelism] proposal for plone awards

Jon Stahl jon at onenw.org
Thu Feb 12 19:01:59 UTC 2009



I've certainly brainstormed and discussed this informally with a few
people over the years, but nobody has ever picked this up and made it
fly.  I would *love* to see it happen, and am willing to help make it so
(both in my role as PF Board President and as a random community


I think you are very much on the right track with the ideas below.  I
will offer a few additional thoughts a bit later this week when I have a
little more time to focus.







From: evangelism-bounces at lists.plone.org
[mailto:evangelism-bounces at lists.plone.org] On Behalf Of Matt Fisher
Sent: Wednesday, February 11, 2009 12:39 PM
To: Evangelism at lists.plone.org
Subject: [Evangelism] proposal for plone awards


Hi list,


An idea came up very informally at the Jazkarta Developer Training in
Montreal last month.  I've thought about it enough since then to post it
here.  I did check and haven't seen it mentioned in the list archive,
but I imagine some discussion on this topic has happened at least once.
I've tried to flesh out some of the angles for sake of discussion, but
what follows is meant only as a first poke. Here's the idea:


Proposal: 1st Annual Ploney Awards

File under: Marketing, viral and social

What is it: Lightweight, semi-serious recognition for outstanding
products, contributions and innovations in the Plone community in
several categories.

How it might work: Open submission process would involve
self-certification on a relative scale of best-practice-ness.  Finalists
(say 4-6) in each category chosen from the open submission pool would be
required to write/post/present a short case study and perhaps a
walkthrough of the code as a minisymposium/code fair for display at/for
the annual conference. Final general voting takes place online sometime
near the conference timeline. Prizes are small, and hopefully fun. 

(Pls note that my working assumption would be that this is to promote
contributions and involvement from developers other than hardcore
experts. Of course, that's a soft line to draw and probably just
reflects my assumptions about who knows how much.)

When: Winners to be announced at annual (fall) Plone worldwide
conference. Open submission period begins yearly on, say, World Plone
Day in the spring. Finalists announced and final voting period some time
relative to annual worldwide conference.

Suggested possible categories: 

Newbie add-on product (Best 1st time submission from new developer(s) of
a new product), 

Newbie theme, 

Newbie flavor (where flavor = customization of Plone buildout or site
policy to turn it into something that doesn't immediately resemble an
out-of-box Plone), 

Best overall add-on product, 

Best theme, 

Best flavor, 

Best whole number product release, 

Next big thing (for innovations not ready for production, but super
exciting anyway), 

Best developer utility

(would probably recommend against conferring something like a VIP
award-- would rather focus on solutions & innovations, not


Business case: 

The best-of-breed angle:

On various lists, there's an ongoing discussion about identifying and
promoting good, forward-looking contributions.  From the viewpoint of
community development, the idea about having awards isn't so much about
getting the 'best' stamp as much as it is about making a public display
of what is meant by 'Plone best-of-breed.' The idea of self
certification and then open voting hopefully sidesteps the argument
against Plone Foundation endorsing or formally certifying projects. And,
if finalists and winners are encouraged to explain their code/design/use
cases, hopefully info on best-of-breed thinking disseminates and

The fellowship angle:

It's easy to think that unless you're a core/full-time/jedi developer
who understands all the ins & outs, you're not really, really
contributing to the wider community. Some small, community-originated
kudos to a larger bunch of people is a good thing. Potentially, it
extends a source of pride to developers who are expanding the reach of
Plone in ways other than "core" development. Also, newbie categories
would give an indication of reasonable first horizons for less
experienced folks.

The (re)engagement angle:

It's probably a bit much to expect the first go around, but having a
structure & timeline to bounce off of may eventually encourage
revisiting code changes that need to checked in, or betas to finalize,
etc., if this thing takes hold.

The viral marketing angle:

Make an incentive for developers to tinker with a few products, themes
or buildouts they may have missed. Give people a simple reason to talk
up plone on their facebook page, their blog, or on twitter. Make '2009
Ploney finalist' and '2009 Ploney winner' website badges that could
generate viral attention. Make a facebook voting app or badge, etc. Let
people solicit testimonials if they want. Give a reason for a press
release, and a timeframe that generates a little buzz for the

The fun angle:

If it's framed as an edutaining display of creative problem solving and
not so much a competition, then this could be a lot of fun. Fun == good.

The academic angle:

3rd party development influences the direction of the crowd.  I'd think
there'd be some intrinsic value in having a yearly snapshot of
commendable contributions as a way to diagram the evolution of Plone.



Of course, this is a sketch, and experience tells me that
semi-competitive things make some people happy and others very angry. I
do think there's a way to do this that's seen more as
cooperative/celebratory than competitive, & I think that would be the
angle to explore. I'd be willing to work on this if there are a couple
more people who think it's worth pursuing.


What do you think?




Matt Fisher






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