[Evangelism] Total revenue metrics for Plone

Dylan Jay djay at pretaweb.com
Tue Aug 25 02:10:50 UTC 2009

On 25/08/2009, at 10:25 AM, Karl Horak wrote:

> Dylan,
> I've been looking for the silver bullet that will slay the werewolf  
> of web
> statistics for several years, both for Plone and in my day-job.   
> Alas, I
> don't have a simple mechanism for pulling the answers you want (and  
> the
> community needs) out of the aether.  I've gone on at some length  
> over at
> http://plonemetrics.blogspot.com/2009/08/meaningful-stats.html  
> PloneMetrics
> this morning.
> Perhaps the best thing to do is have a Marketing Monday.  Divvy up  
> Plone.net
> and send individual contact e-mails out with a questionnaire.  When/ 
> if the
> results roll in, manually accumulate them.  Obviously, when it comes  
> to
> financial matters of Plone companies, a great deal of  
> confidentiality will
> be required.

Thanks. I read your blog post with interest.

Gathering up total plone revenue would be  interesting but also a lot  
of effort. It also doesn't count all the work done by resource  
internal to a company which I suspect is substantial.

Perhaps effort is better put into call back home type functionality in  
plone (which has been discussed before) to gather better install base  
stats. It would be very interesting to gather user counts on as many  
plone sites as possible, and times them by the average sharepoint per  
user license fee and give plone a sharepoint equivalent revenue  
figure. Someone is probably going to tell me that such suspect  
statistics will do the reputation of Plone more harm than good but it  
doesn't sound worse than the top 3% of open source projects figure we  
use a lot which is pretty meaningless.
I'm just trying to come at this from the point of view of how business  
decision makers judge the worth of Plone if they aren;t in front of a  
seller such as us. Plone is a 300M USD or 600M USD etc business  
equivalent is simple enough to understand.

> Maybe a marketing sprint would be worthwhile.  Anyone care to visit  
> ABQ this
> season?

I'm pretty sure there will be one at the Plone conference but I have  
yet to hear any annoucement.

> Karl
> Dylan Jay wrote:
>> ...But is it possible, even without Plone being one company?
>> For instance could an independent auditor collect all "plone revenue"
>> figures from all registered integrators for the purposes of created  
>> an
>> amalgamated figure?
>> How would work done with an organisation such as a university be  
>> valued?
>> Instead is it possible to estimate from stats we currently have?
>> Are there any stats about Plone's success that are really meaningful?
>> Dylan Jay, Plone Solutions Manager
> -- 
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