[Evangelism] Re: Article: Is Plone a Good CMS

Dylan Jay djay at pretaweb.com
Tue Aug 11 13:37:28 UTC 2009

I think there's some really good points in there. Some mentioned that  
there was some new marketing collateral being prepared for the website  
at some point but I'm not sure by who or with what input. Anyone know?

On 10/08/2009, at 7:12 PM, Wouter Vanden Hove wrote:

> Dylan Jay wrote:
>> Last conference there was a marketing sprint. Are you going to be  
>> there?
>> I'd like to be involved in a marketing sprint where work on  
>> completing
>> some of the tasks you outline such as creating comparisons sheets and
>> gathering testimonials and putting them on plone.org. It would be  
>> nice
>> to a concrete set of tasks to achieve before we hit the sprint (how?
>> anyone?
> Task for a plone-marketing theme:
> It is very instructive to compare the plone.org website with
> for example openerp.com and its community website www.openobject.com
> openerp.com is a marketing website that actually tries to convince
> people (developers & decision makers) to try out openerp.
> Compared to that I don't know what plone.org is.  Really I don't.
> It not really geared toward developers,  not for new users, not for
> evaluating decision makers.
> As a plone developer and consultant I never use plone.org directly
> except some deep burried bookmarked pages. I daily visit planet  
> plone, trac
> and the lists, but I don't use the plone.org website by itself,  
> except the
> searchbox.
> I don't even use plone.org to refer possible clients to.
> Because it contains mostly useless information for them (talking  
> mainly
> about the homepage), it doesn't even look nice. (Nobody I asked  
> liked the
> new layout of plone.org, *all* feedback was negative)
> Instead I refer them to plone.net/case-studies
> plone.net has an even worse layout, but it answers some important  
> questions
> new possible plone-users always have first like  "who is using it".
> www.plone.org is not winning any new market-share for Plone.
> It rather contributes to loosing market-share.
> If you want to introduce Plone into a corporate environment,  
> plone.org is
> not the way to go.
> I really don't want to troll, but I'm saying this mainly because
> www.plone.org reminds me of the boiled frog.
> Did you know you can actually boil a frog by dropping it into cold  
> water and
> then by gradually heating the water until it's boiling? The frog  
> doesn't
> notice it because it's so gradual. but it wil react to sudden  
> temperature
> changes, if you would drop a frog into very warm water, it'll jump out
> directly.
> There are so many things wrong on the plone-marketing level,
> that I feel that we as the plone-community behave too much like a
> soon-to-be-boiled-frog.
> small example besides the homepage:
> http://plone.org/about is the most important link on the homepage
> that you want new people to follow.
> If one of the content-editors of a plone-site that I maintain
> would create such a dull page: http://plone.org/about
> I would probably shoot him.
> Andreas Jung created this page
> http://zope2.zopyx.de/about-zope-2/six-reasons-for-using-zope/zope-is-secure
> Now this page by itself is 1000.000X more powerful to a corporate
> decision-maker than the whole of plone.org
> That page blows people off their socks,
> plone.org just scares people away.
> w.
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