[Evangelism] Re: [Plone-developers] Further call for help with WPD Logo

Wed Sep 24 15:38:34 UTC 2008

Hey Jon:

While I totally agree with the idea behind the branding decision (hey  
I have a marketing degree and worked with big brands myself), I am a  
bit confused with the notion of a "modified version" of the Plone logo  
considering the fact that the official Plone Conference logo (see  
attached) is using a modified version of the Plone logo.

Does this mean that we can only use the Plone logo in its purest form  
as shown on the Plone site? No other background color, no overlapping  
of any other design elements?

Again, I am just trying to understand what is ok and what's not since  
we are trying to promote Plone.

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Thanks,
Gabrielle
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On Sep 24, 2008, at 10:50 AM, Jon Stahl wrote:

> Tim-
>
> One thing to keep in mind is that Foundation explicitly discourages
> "logo derivatives" (e.g. modified versions of the Plone logo) -- our
> marketing experts tell us that logo derivatives, over time, diminish  
> the
> impact, recognizability and value of the Plone brand identity.
> (http://plone.org/about/logo)
>
> WPD is an awesome concept, and we all really appreciate the great work
> that you, Roberto, and all the WPD organizers are doing, but it should
> be promoted with either an unmodified version of the Plone logo (e.g.
> the logo plus "World Plone Day" text) or a logo that doesn't include
> Plone's logo at all.
>
> I know this probably seems a bit counterintuitive (heck I find it a  
> bit
> counterintuitive myself), but I have a lot of confidence in the wisdom
> of the folks who've advised on branding.
>
> best,
> jon
>
>
>
> Tim Knapp wrote:
>> Hi all,
>>
>> Just further to my previous email re. the WPD Logo - attached is a
>> concept generated by a fellow pythonista, i.e. *not* a graphic  
>> designer
>> that may help someone of you out there to create a WPD logo for the
>> event[1] :)
>>
>> Please let me know if you can help us out at all.
>>
>> Thanks again,
>> Tim
>>
>> [1] http://www.openplans.org/projects/plone-marketing/world-plone-day
>>
>> Tim Knapp
>> Custom Plone Solutions
>> company: http://www.emergetec.com
>> blog: http://kokorice.org
>>
>
>
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On Sep 24, 2008, at 10:50 AM, Jon Stahl wrote:

> Tim-
>
> One thing to keep in mind is that Foundation explicitly discourages
> "logo derivatives" (e.g. modified versions of the Plone logo) -- our
> marketing experts tell us that logo derivatives, over time, diminish  
> the
> impact, recognizability and value of the Plone brand identity.
> (http://plone.org/about/logo)
>
> WPD is an awesome concept, and we all really appreciate the great work
> that you, Roberto, and all the WPD organizers are doing, but it should
> be promoted with either an unmodified version of the Plone logo (e.g.
> the logo plus "World Plone Day" text) or a logo that doesn't include
> Plone's logo at all.
>
> I know this probably seems a bit counterintuitive (heck I find it a  
> bit
> counterintuitive myself), but I have a lot of confidence in the wisdom
> of the folks who've advised on branding.
>
> best,
> jon
>
>
>
> Tim Knapp wrote:
>> Hi all,
>>
>> Just further to my previous email re. the WPD Logo - attached is a
>> concept generated by a fellow pythonista, i.e. *not* a graphic  
>> designer
>> that may help someone of you out there to create a WPD logo for the
>> event[1] :)
>>
>> Please let me know if you can help us out at all.
>>
>> Thanks again,
>> Tim
>>
>> [1] http://www.openplans.org/projects/plone-marketing/world-plone-day
>>
>> Tim Knapp
>> Custom Plone Solutions
>> company: http://www.emergetec.com
>> blog: http://kokorice.org
>>
>
>
> -------------------------------------------------------------------------
> This SF.Net email is sponsored by the Moblin Your Move Developer's  
> challenge
> Build the coolest Linux based applications with Moblin SDK & win  
> great prizes
> Grand prize is a trip for two to an Open Source event anywhere in  
> the world
> http://moblin-contest.org/redirect.php?banner_id=100&url=/
> _______________________________________________
> Plone-developers mailing list
> Plone-developers at lists.sourceforge.net
> https://lists.sourceforge.net/lists/listinfo/plone-developers