[Evangelism] Re: [Plone-developers] Further call for help with WPD Logo

Jon Stahl jon at onenw.org
Wed Sep 24 14:50:40 UTC 2008


One thing to keep in mind is that Foundation explicitly discourages 
"logo derivatives" (e.g. modified versions of the Plone logo) -- our 
marketing experts tell us that logo derivatives, over time, diminish the 
impact, recognizability and value of the Plone brand identity. 

WPD is an awesome concept, and we all really appreciate the great work 
that you, Roberto, and all the WPD organizers are doing, but it should 
be promoted with either an unmodified version of the Plone logo (e.g. 
the logo plus "World Plone Day" text) or a logo that doesn't include 
Plone's logo at all.

I know this probably seems a bit counterintuitive (heck I find it a bit 
counterintuitive myself), but I have a lot of confidence in the wisdom 
of the folks who've advised on branding.


Tim Knapp wrote:
> Hi all,
> Just further to my previous email re. the WPD Logo - attached is a
> concept generated by a fellow pythonista, i.e. *not* a graphic designer
> that may help someone of you out there to create a WPD logo for the
> event[1] :)
> Please let me know if you can help us out at all.
> Thanks again,
> Tim
> [1] http://www.openplans.org/projects/plone-marketing/world-plone-day
> Tim Knapp
> Custom Plone Solutions
> company: http://www.emergetec.com
> blog: http://kokorice.org

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