[Evangelism] RE: Plone marketing- WPD2008 Slide Deck

Constance Kobylarz constance at aton.com
Sat Oct 18 18:26:31 UTC 2008

Hi Nate,


Thanks for the great suggestions on the CMS comparison.  I have already
incorporated Mark Corum's excellent edits to the slides I sent out.

Perhaps I should modify the chart to show relative cost to get to a
specific result rather than how a specific amount of money is used?


Re: one slide deck or many decks - given the global nature of these
events I think that giving the WPD 2008 local organizers more choices
for slide content is a good thing. There is not much time left. We need
to get this information to the organizers this week so they can put
their presentations together.


But, without a consistent look and feel, Plone becomes invisible -- just
another piece in the technology stack. 


In order for people to decide to use Plone over another CMS, they must
know it exists. This was the genius of the "Intel Inside" campaign. It
made consumers aware that they had a choice in hardware (something
originally reserved for the engineers at the computer manufacturer).


How can we get to a decision so that all of us can put that most
precious resource, time,  to best use?


Best Regards,





From: Nate Aune [mailto:natea at jazkarta.com] 
Sent: Saturday, October 18, 2008 8:03 AM
To: gerry_kirk at alumni.uwaterloo.ca
Cc: Constance Kobylarz; Alexander Limi; Matt Hamilton;
virginia at pretaweb.com; Dylan Jay; gabrielle at sixfeetup.com; Chris
Johnson; Mark A Corum; xavier at zeapartners.org; Roberto Allende; Luciano
Ramalho; Horak, Karl; Jordan Baker; duffyd at kokorice.org;
evangelism at lists.plone.org
Subject: Re: Plone marketing- WPD2008 Slide Deck


On Thu, Oct 16, 2008 at 10:05 PM, Gerry Kirk <gerry.kirk at gmail.com>

Indeed, thanks for taking the lead on this Constance. My favourite slide
is the $50k one too. :)


Yes, this is visually a very powerful way to show the differences
between commercially licensed CMSes and customizable open source CMSes.
I think it's important however to clarify what we mean by customization,
as Matt Hamilton mentioned at the "So you want to be a Plone consultant"
panel discussion that when customers see how much money goes towards
customization, they assume that the CMS must not have very much
out-of-the-box functionality, and therefore needs a lot of


We should preface this slide by showing just how much you get with Plone
out-of-the-box, and how with most commercial CMSes, you have to pay for
all of those extra features as expensive add-ons. We could also mention
that 99% of all Plone add-ons are also freely downloadable, so even if
Plone doesn't have a particular feature built-in, there is probably a
3rd party add-on which satisfies one's requirement.


In the case of Plone, the customizations are usually going to come in
the form of:

- custom theme

- custom workflows

- custom content types


	One key principle with presentations is to use maximum visual
and minimal text. Seth Godin advocates no more than 6 words on a slide,
for example. Presentations are more about emotions than data. 


	For example, the Who Uses Plone slide could become instead a
series of slides that are visuals of the sites themselves. Seeing the
sites is the ultimate proof, and also shows the variety of ways the
Plone look can be customized.


	Another option is to have one message per slide, something
centred on the page for the How Can Plone Help You? bullet points.


	For the 7 reasons, is there a visual way to depict most of


I just uploaded a couple slide decks that I've used in past
presentations which I've repurposed for anyone who wants to use them for
World Plone Day. I've tried to keep the number of slides to a minimum,
make use of images to convey meaning and keep the amount of text on the
slide to a minimum.





As suggested by Limi on the last Plone Foundation board call, I'd like
to add some branding and put the new Plone logo on the slides with text
- also the World Plone Day logo on the first slide.


I can make these slide decks available as Keynote and Powerpoint files
as well, so that they can be modified. Please note that they are
licensed under a Creative Commons Non-Commercial Share-alike license, so
if you do enhance them, please share your contributions back to the


Before I do so, I'd like Mark Corum (cc'ed) to look over these slides
and make sure that everything checks out okay. In particular, I'm
concerned about using the company logos and screenshots. I can replace
the slide of company logos with just the names of the companies, if that
makes things easier.


I'd also like Mark to give his input on whether we should standardize on
a single slide deck and make that the "official" World Plone Day or if
it makes sense to have several slide decks available depending on the
type of audience you are presenting to and the amount of time you have
to make your pitch. ex: 10 min, 30 min, 1 hr.


Constance - what are your thoughts on this? I think your slides are
excellent and I'm happy to just go with yours if people feel strongly
that we should have a single slide deck to keep the message uniform and


	Last point, are we all on the marketing mailing list so we can
discuss issues without having to grab everyone's email? Where is the
info for signing up?


I've cc'ed the evangelism at lists.plone.org list so from now on this
conversation can take place there instead of cc'ing everyone. If you
haven't already, please sign up for the evangelism list at:


You can also read the messages at
http://groups.google.com/group/plone-evangelism if you prefer reading
the messages on Google Groups.





	2008/10/16 Constance Kobylarz <constance at aton.com>


		Hello Plone Marketing Team,
		I've completed a basic slide deck for World Plone Day
2008. The link on
		Slideshare is:
		I have saved it in private mode until you have had a
chance to look at
		it and offer suggestions.
		My goal was to create an overview that could be
presented to a variety
		of potential users--and keep the number of slides to a
minimum - lots of
		content in the notes. Please have a look there, too.
		Once we have a final version, I will change it to public
		I welcome your suggestions!
		Best Regards,
		Constance Kobylarz Wilde
		Email: constance at aton.com
		Web: www.aton.com
		Blog: www.3GenFamily.com


Nate Aune - natea at jazkarta.com
http://nateaune.com (personal blog)
http://jazkarta.com (open source technology solutions)
http://twitter.com/natea (daily updates)

PondCMS: Fully managed Plone-based CMS solution

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