[Evangelism] plone for nonprofits slide deck

Karl Horak KEHORAK at sandia.gov
Thu Nov 27 11:27:18 UTC 2008

I was looking at Jon Stahl's recently uploaded 
slide deck for non-profits  and noticed his "shameless plug for 
Practical Plone 3 . That jogged my memory and I went back to YouTube and
tracked down Jon's " http://www.youtube.com/watch?v=Lh3hlU97_wo Online
Social Networks: Can They Power Social Change? " video, a one-hour
collection of lightning talks.

Sure enough, presentation #4 was Alex Steffen's and he tells a tale of
marketing his organization's book.  The video is a little rough and it takes
awhile to get to the fourth talk, so I've 
http://www.travelschlepp.com/AlexSteffen.mp3 extracted the audio channel 
for those who like immediate gratification.

The gist of the matter is that Amazon's algorithm for sales rank includes
all pre-orders as part of the first day's total sales.  That means a
significant number of pre-orders can elevate a book very, very high on the
lists.  Alex used social networking to organize a pre-order campaign and the
result was that the book rolled out with an Amazon sales rank of 500
followed soon after by 38,000(!) copies being ordered.

Of course, this means we should run right over to 
http://www.amazon.com/s?field-keywords=practical%20plone%203 Amazon and
pre-order Practical Plone 3 .  The only problem is, the book is not yet
available on Amazon.  We're left with 
pre-ordering directly from the Publisher , our good friends at Packt.

I'm not sure how Packt-published books make it into Amazon's system, but it
seems like a good idea to follow Steffen's example and pile up the
pre-orders on Amazon as soon as its available.  I'd appreciate hearing from
someone closer to the publishing process regarding the feasibility of this
strategy and when/if we might see pre-ordering available on Amazon for the
new edition of Practical Plone.

http://plonemetrics.blogspot.com/2008/11/practical-plone-preorders.html on
my blog .)

Jon Stahl wrote:
> I created a fairly-generic "Plone for Nonprofits" slide deck for a webinar
> hosted today by NTEN (http://nten.org)... I thought I'd share with y'all,
> it's now up at:
> http://www.openplans.org/projects/plone-marketing/contributed-marketing-materials
> Please feel free to remix and reuse.  Big thanks to Nate Aune, whose "# 
> 10 Things You Probably Didn't Know about Plone" I stole a few slides and
> ideas from. 
> best,
> jon
> --------------------------
> Jon Stahl | Director of Web Solutions
> ONE/Northwest
>  New tools and strategies for engaging people in protecting the
> environment
> www.onenw.org
> jon at onenw.org
> 206-286-1235x15
> http://blogs.onenw.org/jon
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