[Evangelism] Re: Lessons learned from the first World Plone Day

Donna Snow donnamsnow at gmail.com
Sat Nov 8 15:14:13 UTC 2008


Turnout in Sunnyvale, California was low, but I still consider the event a
success. We had myself, Ross Patterson (local plonista), Glen Jarvis (new to
Plone but not new to Python) and 3 other guys (so 5 people other than

The event was expensive for me (nearly $1,000 when all was said and done).
It's difficult to find free space in this area. Google wasn't willing to
provide a space and most universities I contacted (believe it or not) wanted
to charge an hourly rate for the event. The other thing I realized is we
(the Plonista's in this area) really need to get out there and promote the
living daylights out of Plone. We are not as "Plone" friendly in this area
(unlike some of our European counterparts). So next year we start earlier
and I try harder to find a location that is free (or very low cost).

Sending out shwag became an issue because the online UPS system didn't allow
for just sending packages and having the third party charged, I needed UPS
numbers and I only received 2.

Next time we should either insist that the sponsor pay for shipping, or ship
it themselves like O'Reilly and Apress did. We should also try to raise
funds to pay for things like this.. not "rental" of space necessarily but
purchase of stickers and shipping of shwag and we should probably get a
shirt made for next year (not a tshirt but a nice Polo style shirt with the
World Plone Day Logo and the year). I could not twitter, blog or stream
video during the event (but this should be solved next year as we will plan
this event as a user group vs just me planning and coordinating for my area)

So what came out of this? A new user group in the area ZPUG Valley and I met
a couple other Plone types in the area I can call on if we need help on
project work. We converted two people that were on the fence about using

I also connected with other people who can help with this event locally next
year. We will do this again next year. I also had posted on Linked In forums
and got a response from one of the Python guys (Python.org) that World Plone
Day needed to be posted to the python mailing lists (not sure if it was).

Considering I didn't promote as strongly as I should have the turnout was
still really good. Not a lot of people but enough to make me think with more
effort on the promotion side and much more time that this annual event could

Things I won't do again, I won't have two sessions that are the same -
morning session and afternoon session (the morning session had the most
interest and the most turnout. We'll have sessions for various levels, new
to plone, integrators and developers. When I'm at the Plone booth at Linux
World next year (and wherever else I wind up promoting plone I'll make sure
I talk about, hand out information about World Plone Day)

Let's pin down a date for 2009 as soon as we can. We should also set up a
promotion (shwag store) with Plone stuff for us to order from that benefits
the PF (and that maybe marketing team can draw from to cover costs)? Take a
look at what sixfeetup is putting together. We can most definitely add to
that but have the funds go right to the PF.

The books that were sent were a hit, especially the SQLAlchemy book, I was
afraid there was going to be some bloodshed cause everyone wanted that

OK guys, so what's our next project??

OSCOM and PYCON are coming..

Donna (SnowWrite) Snow

(our new user group http://groups.google.com/group/zpug-valley - website
should be up this weekend)

On Fri, Nov 7, 2008 at 9:10 PM, Roberto Allende <rover at menttes.com> wrote:

> Jan Ulrich Hasecke wrote:
>> Hi all,
>> the World Plone Day was great fun and a fairly good success given that it
>> was the first WPD ever and that we started very late to promote it.
>> So I think we will have a World Plone Day next year.
>>  From the lessons we've learned we should discuss improvements for the
>> next years WPD.
> hello Jan, thank you very much for supporting wpd and your feedback!, you
> guys made an awesome job in Germany!
>  Here are my proposals.
>> 1. True international homepage
>> We need to have a multilingual website called worldploneday.org, so that
>> each national team can translate announcements and infos into their national
>> language and refer to it in their national PR.
> when we started the wpd i thought it could be a good idea to have a site
> for wpd, but as the organization moved forward i change my mind. There are
> good reasons to keep the global communication in plone.org:
> 1. All the effort of the wpd should be in the local events. Following this
> argument, if you need a site, you should create one for your country or
> city, and when you promote the wpd in your country, you should use your
> site. If you need 'global' elements, you can add a google map and stuff like
> this we made already. Doing smt like this, every host has the freedom to do
> what it considers necessary and we don't force to have the same content
> translated to all the languages. The people who attended the wpd in my
> country got informed through our user group site, not the global place... so
> it's more important to invest time on the local version rather the global
> one,
> 2. Effort and resources. The wpd 2008 page was very simple, and still it
> took me too much time. We should need more people to do a global site,
> hosting and so on. Until we don't have a matre event i wouldn't invest
> resources on it.
> 3. Bringing people to plone.org or your local site is good. I like the
> idea of having the global event page few clicks close to the download plone
> button, or even the local one (we used plone cono sur page to promote wpd in
> our region).  This is a good way to promote your local job, in our case, to
> promote our Plone user group.
>  2. Refining target group
>> We discovered that a great percentage of our participants were people who
>> already heard of Plone before or even uses it already. So it is good to have
>> a mixture of basic talks like »What Is Plone?« or »The Plone Community«, but
>> you definitely need some presentations for an advanced audience, for people
>> who already know Plone and its community.
> WPD should be an event to meet new people. I would suggest refining the
> communication instead. In our country most of the attendees were new people.
> And the 'old' ones cames to meet the new people. How you promote the event
> locally will impact the people you bring.
> There aren't any restriction here, if your local meeting is focused to
> members of the community, it is ok anyway.
>  3. More time to prepare the World Plone Day
>> The DZUG e.V. (German Zope User Group) is planning its annual schedule in
>> late december or early january. In 2008 the WPD-idea came too late for us,
>> so that we could not support our community in an optimal way. For our annual
>> plan for 2009 it is crucial to know whether and when apporximately there
>> will be a WPD in 2009.
>> I would propose to have a WPD not too late in the year, to avoid conflicts
>> with the Plone Conference, but I am fine with a World Plone Day in next
>> years november again.
> i think wpd one month after the ploneconf is a good idea. So, when we know
> the ploneconf's date we use that date plus a month.
>  4. Give-aways! I know their were some, but we've got none. :-(
> logistics were difficult. Probably we need more resources here.
>  5. More noise in the media and the web especially all these web 2.0 sites.
> we need more help here. Gerry made a great job, but we should have more
> people assisting him.
> Considering it was the first edition, i think it was a great event, so it
> is great you sent feedback because we need it to define the goals for wpd
> 2009. Also the numbers, if you can send us how many people attended in
> Germany i would thank you a lot!
> Kind Regards
> r.
> --
> http://robertoallende.com
> _______________________________________________
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> Evangelism at lists.plone.org
> http://lists.plone.org/mailman/listinfo/evangelism
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