[Plone-conference] Openspace: growing plone | as a brand

[Dylan Jay]

On 23 Oct 2014, at 10:21 am, Andreas Jung <lists at zopyx.com> wrote:

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>> Am 23.10.2014 um 04:52 schrieb Dylan Jay <djay at pretaweb.com>:
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>>> On 23 Oct 2014, at 12:50 am, Héctor Velarde <hector.velarde at gmail.com> wrote:
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>>>> On 21-10-2014 19:07, Armin Stroß-Radschinski wrote:
>>>> What if we move the target for this topic more towards "Growing Plone as a brand" and its value and a more positive experience recognition.
>>>> I am persistent on this...
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>>> HV> I don't agree.
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>>> marketing involves processes for creating, delivering and communicating value to customers, so we need to work in parallel:
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>> Armin: I just want to emphasise "creating, delivering" above. I believe previous efforts in marketing Plone have not gone so well because Plone has a roadmap which is confused. A focused product is much easier to sell. For example, everyone should try to complete the following *single* sentence: Plone is a perfect choice for someone about to build a new site because ...[ten words or less].
>> Currently Plones brand would be "Plone is not the perfect choice for someone about to build a new site because it is too complex". Regardless how false that statement is, that is what our the most commonly held belief is I think.
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> I disagree. This statements brings the whole problem to the point. Yes, it is a great CMS feature-wise but with a huge bag of problems. We are lying to ourselves and we are lying to customers. This is the problem. Instead of facing the real problems I am under the impression that burying the own's head in the sand is widely used strategy in the Plone world.

and the open space will be about people who no longer want to put their heads in the sand BUT DO want to come up with realistic ways forward to grow plone to a size that is healthy again. Not by marketting or tweaking the product slightly but by taking a realistic look at how people come into the community, why and who contributes to Plone, and how the economics of Plone companies and what kind of Plone (that doesn't exist yet), will work better for everyone.


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> -aj