[Plone-conference] Openspace: growing plone | as a brand

Andreas Jung lists at zopyx.com
Thu Oct 23 03:21:44 UTC 2014

> Am 23.10.2014 um 04:52 schrieb Dylan Jay <djay at pretaweb.com>:
>> On 23 Oct 2014, at 12:50 am, Héctor Velarde <hector.velarde at gmail.com> wrote:
>>> On 21-10-2014 19:07, Armin Stroß-Radschinski wrote:
>>> What if we move the target for this topic more towards "Growing Plone as a brand" and its value and a more positive experience recognition.
>>> I am persistent on this...
>> HV> I don't agree.
>> marketing involves processes for creating, delivering and communicating value to customers, so we need to work in parallel:
> Armin: I just want to emphasise "creating, delivering" above. I believe previous efforts in marketing Plone have not gone so well because Plone has a roadmap which is confused. A focused product is much easier to sell. For example, everyone should try to complete the following *single* sentence: Plone is a perfect choice for someone about to build a new site because ...[ten words or less].
> Currently Plones brand would be "Plone is not the perfect choice for someone about to build a new site because it is too complex". Regardless how false that statement is, that is what our the most commonly held belief is I think.

I disagree. This statements brings the whole problem to the point. Yes, it is a great CMS feature-wise but with a huge bag of problems. We are lying to ourselves and we are lying to customers. This is the problem. Instead of facing the real problems I am under the impression that burying the own's head in the sand is widely used strategy in the Plone world.


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