[Plone-com] Naming variations

Mon Sep 10 15:44:14 UTC 2012

Dylan, thanks so much for taking the time to pull this together. I think
your list of Plone's selling points are good ones. We can compare them with
what we have so far and see what combination of selling points makes the
best sense.

I would have a point about the ease of managing content, as well -- with
the clients I've dealt with, that's a big deal. And Plone's UI has always
been good and is getting better all the time.

Points 2 and 3 are both about design and might work as well combined.
Theming/design does seem to loom large in clients' minds, so this is a
sensible selling point, imho.

I would think that a point about security is also important. Many of the
clients I talk with are nervous about security -- there are so many news
stories about this.com and that.org getting hacked. Plone's security model
is a terrific selling point.

I have an hour or so that I can devote to content today, so I'll see how
your list can enhance what we've got so far. There's also the message "what
can Plone do for me," that we need to address, so it's good to have a
significant amount of content from which we can quarry.

Possibly we can vote on what points should be on the What is Plone page.

At any rate, let me see what I can accomplish as far as pulling these
perspectives together in the next hour or so.

On Fri, Sep 7, 2012 at 1:04 AM, Dylan Jay <djay at pretaweb.com> wrote:

> Hi,
>
> Perhaps rather than decide now what Plone "is" in 5 words we can work up
> to that?
>
> In our recent effort creating a site for our service we had the aim to
> describe our service using 5 simple points. These were single line bullet
> points at the top which linked to 3-4 lines per point + a diagram/image per
> point further down the page. This is very similar to the brightbox.comfront page.
> Brightbox distilled their message down to
> - High performance and flexible Cloud Servers.
> - Instantly mappable Cloud IP addresses.
> - Cloud Firewall service.
> - Geographically isolated datacentre "Zones".
> - Cloud Load Balancers.
> - No-fuss import/export of your Cloud Server images and snapshots.
> - Powerful API tools.
> - Instance metadata service compatible with Amazon EC2
>
> What I like about their list is together it tells a story of what
> brightbox is but does so by giving reasonably concrete examples.
>
> To achieve the same thing we took all of the things we thought made our
> product good or different from others and then prioritised and grouped them
> down to 5 items. In some cases we realised that some points we logical
> follow ons from other ideas so weren't needed as a major point. It was a
> really hard process.
> I don't know if this has been done for the content work for plone.com yet
> but I'd say it would be a good way to try to get an agreed set of
> "features" or unique selling points.
>
> My personal opinion on what those could be. Well when we at pretaweb sell
> plone we try to concentrate on the following points (off the top of my
> head) that we think set it apart in the market
>
> - The technology that both cia and fbi use for their primary web presence.
> There are more Plone sites in top 100,000 sites most popular sites than
> Drupal, WP or Joomla yet it has a fraction of the vulernability rate. (from
> w3techs)
>
> - revolutionary control over design. Front end designer friendly. html
> mockups can be turned into site designs in hours not days. You have final
> say over all html, not the CMS.  No other CMS has a workflow that allows
> frontend and backend development to happen in parallel meaning Plone helps
> you deliver sites faster.
>
> - Start designing your own site design in minutes with the built in theme
> editor. No programming knowledge required.
>
> - Plone can be used in more different ways than any other software in its
> class, designed to work as everything from a simple blogging platform to a
> corporate intranet and document repository. The 2012 real story content
> technology map has Plone as the only single technology vendor being in more
> than 2 feature catagories. http://www.realstorygroup.com/**vendormap/<http://www.realstorygroup.com/vendormap/>
>
> - True multi-site out of the box. Sandboxed sites with self contained
> themes, settings and users with one click site creation. No deployment to
> modify your theme.
>
> In terms of ECM vs WCM vs CMS... I think "enterprise" is limiting as it
> could mean plone is complicated. I see Plone now days, with diazo, the
> theme editor, and soon deco, as being a "start small, grow big" kind of
> content solution. It's now the quickest to get started with, yet the most
> capable to meet all your content management needs. I just don't know how
> you distil those two almost opposite messages into a single label.
> I also realise that a lot of others don't see Plone in this way. One year
> ago I would have said Plone should be branded enterprise but now I think we
> should be using branding that emphasises how easy it is to get started and
> theme, ie the wordpress market.
>
> Sorry for rambling. Hopefully there is stuff in there that's useful.
>
> ---
> Dylan Jay
> Technical Solutions Manager
> PretaWeb: Multisite Performance Support
> P: +612 80819071 | M: +61421477460 | twitter.com/djay75 |
> linkedin.com/in/djay75
>
>
> On 07/09/2012, at 6:08 AM, Alex Clark wrote:
>
>
>>
>> On Thu, Sep 6, 2012 at 1:02 PM, Wyn Williams <heywyn at gmail.com> wrote:
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>>
>> I have made some comments around but will leave this here.
>>
>> I really think we need to refer to Plone not as a CMS but as an ECMS -
>> that is what Plone is, that is that class it is in (although off
>> center we can of course point out its suitability for small businesses
>> / ngos etc)
>>
>> Drupal is a crappy cms that gets used (and ends up causing major
>> headaches) as an ECMS but is outclassed by us by a mile.
>>
>> We are not really competing at the lower levels so can we agree to
>> start using the naming convention ECMS in documents and content for
>> the most part please ?
>>
>> Names are very important and form associations, small to mid levels
>> get to use Enterprise class systems for free YAY ! mid to high level
>> business don't want a CMS they want enterprise class systems.
>>
>>
>> +0 I don't think I'd ever protest a rebranding from Plone CMS to Plone
>> ECMS, but I probably wouldn't like it because:
>>
>>         • "Enterprise" annoys me as a marketing term, though not quite as
>> severely as "solution". In the following phrase: "Enterprise Solutions",
>> the term  "solutions" annoys me more than "enterprise" :-)
>>         • The term CMS is a bit dated these days. Just glancing at
>> Sharepoint, they call their product "Collaboration software for the
>> enterprise". I'd be happy just ripping that off.
>>
>>
>> Alex
>>
>>
>>
>>
>>
>> Wyn
>>
>>
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>>
>> ______________________________**_________________
>> Starting point: https://plone.org/community/**teams/plone.com-development<https://plone.org/community/teams/plone.com-development>
>> Trello collaboration: https://trello.com/board/**plone-com/**
>> 50465ecb7f12337f5e230dd6<https://trello.com/board/plone-com/50465ecb7f12337f5e230dd6>
>> Staging site: http://plonecom.netsightdev.**co.uk/<http://plonecom.netsightdev.co.uk/>
>> Code: https://github.com/collective/**plonecom-buildout<https://github.com/collective/plonecom-buildout>
>> ______________________________**_________________
>> Plone-com mailing list
>> Plone-com at lists.plone.org
>> http://lists.plone.org/**mailman/listinfo/plone-com<http://lists.plone.org/mailman/listinfo/plone-com>
>>
>>
>>
>> --
>> Alex Clark · http://pythonpackages.com
>>
>> ______________________________**_________________
>> Starting point: https://plone.org/community/**teams/plone.com-development<https://plone.org/community/teams/plone.com-development>
>> Trello collaboration: https://trello.com/board/**plone-com/**
>> 50465ecb7f12337f5e230dd6<https://trello.com/board/plone-com/50465ecb7f12337f5e230dd6>
>> Staging site: http://plonecom.netsightdev.**co.uk/<http://plonecom.netsightdev.co.uk/>
>> Code: https://github.com/collective/**plonecom-buildout<https://github.com/collective/plonecom-buildout>
>> ______________________________**_________________
>> Plone-com mailing list
>> Plone-com at lists.plone.org
>> http://lists.plone.org/**mailman/listinfo/plone-com<http://lists.plone.org/mailman/listinfo/plone-com>
>>
>
> ______________________________**_________________
> Starting point: https://plone.org/community/**teams/plone.com-development<https://plone.org/community/teams/plone.com-development>
> Trello collaboration: https://trello.com/board/**plone-com/**
> 50465ecb7f12337f5e230dd6<https://trello.com/board/plone-com/50465ecb7f12337f5e230dd6>
> Staging site: http://plonecom.netsightdev.**co.uk/<http://plonecom.netsightdev.co.uk/>
> Code: https://github.com/collective/**plonecom-buildout<https://github.com/collective/plonecom-buildout>
> ______________________________**_________________
> Plone-com mailing list
> Plone-com at lists.plone.org
> http://lists.plone.org/**mailman/listinfo/plone-com<http://lists.plone.org/mailman/listinfo/plone-com>
>

-- 
Rose Pruyne
Project Manager
WebLion at Penn State
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