[Plone-com] Naming variations

Dylan Jay djay at pretaweb.com
Fri Sep 7 05:04:57 UTC 2012 

Hi,

Perhaps rather than decide now what Plone "is" in 5 words we can work  
up to that?

In our recent effort creating a site for our service we had the aim to  
describe our service using 5 simple points. These were single line  
bullet points at the top which linked to 3-4 lines per point + a  
diagram/image per point further down the page. This is very similar to  
the brightbox.com front page.
Brightbox distilled their message down to
- High performance and flexible Cloud Servers.
- Instantly mappable Cloud IP addresses.
- Cloud Firewall service.
- Geographically isolated datacentre "Zones".
- Cloud Load Balancers.
- No-fuss import/export of your Cloud Server images and snapshots.
- Powerful API tools.
- Instance metadata service compatible with Amazon EC2

What I like about their list is together it tells a story of what  
brightbox is but does so by giving reasonably concrete examples.

To achieve the same thing we took all of the things we thought made  
our product good or different from others and then prioritised and  
grouped them down to 5 items. In some cases we realised that some  
points we logical follow ons from other ideas so weren't needed as a  
major point. It was a really hard process.
I don't know if this has been done for the content work for plone.com  
yet but I'd say it would be a good way to try to get an agreed set of  
"features" or unique selling points.

My personal opinion on what those could be. Well when we at pretaweb  
sell plone we try to concentrate on the following points (off the top  
of my head) that we think set it apart in the market

- The technology that both cia and fbi use for their primary web  
presence. There are more Plone sites in top 100,000 sites most popular  
sites than Drupal, WP or Joomla yet it has a fraction of the  
vulernability rate. (from w3techs)

- revolutionary control over design. Front end designer friendly. html  
mockups can be turned into site designs in hours not days. You have  
final say over all html, not the CMS.  No other CMS has a workflow  
that allows frontend and backend development to happen in parallel  
meaning Plone helps you deliver sites faster.

- Start designing your own site design in minutes with the built in  
theme editor. No programming knowledge required.

- Plone can be used in more different ways than any other software in  
its class, designed to work as everything from a simple blogging  
platform to a corporate intranet and document repository. The 2012  
real story content technology map has Plone as the only single  
technology vendor being in more than 2 feature catagories. http://www.realstorygroup.com/vendormap/

- True multi-site out of the box. Sandboxed sites with self contained  
themes, settings and users with one click site creation. No deployment  
to modify your theme.

In terms of ECM vs WCM vs CMS... I think "enterprise" is limiting as  
it could mean plone is complicated. I see Plone now days, with diazo,  
the theme editor, and soon deco, as being a "start small, grow big"  
kind of content solution. It's now the quickest to get started with,  
yet the most capable to meet all your content management needs. I just  
don't know how you distil those two almost opposite messages into a  
single label.
I also realise that a lot of others don't see Plone in this way. One  
year ago I would have said Plone should be branded enterprise but now  
I think we should be using branding that emphasises how easy it is to  
get started and theme, ie the wordpress market.

Sorry for rambling. Hopefully there is stuff in there that's useful.

---
Dylan Jay
Technical Solutions Manager
PretaWeb: Multisite Performance Support
P: +612 80819071 | M: +61421477460 | twitter.com/djay75 | linkedin.com/ 
in/djay75

On 07/09/2012, at 6:08 AM, Alex Clark wrote:

>
>
> On Thu, Sep 6, 2012 at 1:02 PM, Wyn Williams <heywyn at gmail.com> wrote:
> -----BEGIN PGP SIGNED MESSAGE-----
> Hash: SHA1
>
> I have made some comments around but will leave this here.
>
> I really think we need to refer to Plone not as a CMS but as an ECMS -
> that is what Plone is, that is that class it is in (although off
> center we can of course point out its suitability for small businesses
> / ngos etc)
>
> Drupal is a crappy cms that gets used (and ends up causing major
> headaches) as an ECMS but is outclassed by us by a mile.
>
> We are not really competing at the lower levels so can we agree to
> start using the naming convention ECMS in documents and content for
> the most part please ?
>
> Names are very important and form associations, small to mid levels
> get to use Enterprise class systems for free YAY ! mid to high level
> business don't want a CMS they want enterprise class systems.
>
>
> +0 I don't think I'd ever protest a rebranding from Plone CMS to  
> Plone ECMS, but I probably wouldn't like it because:
>
> 	• "Enterprise" annoys me as a marketing term, though not quite as  
> severely as "solution". In the following phrase: "Enterprise  
> Solutions", the term  "solutions" annoys me more than "enterprise" :-)
> 	• The term CMS is a bit dated these days. Just glancing at  
> Sharepoint, they call their product "Collaboration software for the  
> enterprise". I'd be happy just ripping that off.
>
>
> Alex
>
>
>
>
>
> Wyn
>
>
> -----BEGIN PGP SIGNATURE-----
> Version: GnuPG v2.0.17 (GNU/Linux)
> Comment: Using GnuPG with Mozilla - http://www.enigmail.net/
>
> iQEcBAEBAgAGBQJQSNdBAAoJEIPbcx1gQ7ciDVAH/3kPzstesUtI5FhL4GvkrlIJ
> rEnp8dvBM1YZkGWVmj8tRpbo9qmfe0q49uygnMbPSaKtJhNSvF8LfoL2QWpUrzAl
> t8WQkFpx1JJmsTvFV4BKy4h3yRd9QzaXzZfap1MfR/gogz9jN1KDVBNOLI8Bb8pQ
> YMI+NHNKl5xyfPVjuaziD4aUfkC3MkrxA8Ln6GTYrexm1hVrggkIAEwECpL+Pizc
> A5pi/XmtmfFQlOVol8HVOGHvd4yX5QDwGf+6JzH7QaWI/Bqomrx1qHL/LrCOSTHx
> QlKURZiGcBUIEpf2DpumJbWPUJCaU5ihOu7BLcsJDlKtCxnnECeESkbPQglzaz0=
> =D7Sp
> -----END PGP SIGNATURE-----
>
>
> _______________________________________________
> Starting point: https://plone.org/community/teams/plone.com- 
> development
> Trello collaboration: https://trello.com/board/plone-com/50465ecb7f12337f5e230dd6
> Staging site: http://plonecom.netsightdev.co.uk/
> Code: https://github.com/collective/plonecom-buildout
> _______________________________________________
> Plone-com mailing list
> Plone-com at lists.plone.org
> http://lists.plone.org/mailman/listinfo/plone-com
>
>
>
> -- 
> Alex Clark · http://pythonpackages.com
>
> _______________________________________________
> Starting point: https://plone.org/community/teams/plone.com- 
> development
> Trello collaboration: https://trello.com/board/plone-com/50465ecb7f12337f5e230dd6
> Staging site: http://plonecom.netsightdev.co.uk/
> Code: https://github.com/collective/plonecom-buildout
> _______________________________________________
> Plone-com mailing list
> Plone-com at lists.plone.org
> http://lists.plone.org/mailman/listinfo/plone-com

More information about the Plone-com mailing list