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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Hi Nate,<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Thanks for the great suggestions on the CMS comparison. I
have already incorporated Mark Corum’s excellent edits to the slides I sent
out.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Perhaps I should modify the chart to show relative cost to get
to a specific result rather than how a specific amount of money is used?<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Re: one slide deck or many decks – given the global nature
of these events I think that giving the WPD 2008 local organizers more choices
for slide content is a good thing. There is not much time left. We need to get
this information to the organizers this week so they can put their
presentations together.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>But, without a consistent look and feel, Plone becomes invisible
-- just another piece in the technology stack. <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>In order for people to decide to use Plone over another CMS,
they must know it exists. This was the genius of the “Intel Inside”
campaign. It made consumers aware that they had a choice in hardware (something
originally reserved for the engineers at the computer manufacturer).<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>How can we get to a decision so that all of us can put that most
precious resource, time, to best use?<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Best Regards,<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Constance<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Nate Aune
[mailto:natea@jazkarta.com] <br>
<b>Sent:</b> Saturday, October 18, 2008 8:03 AM<br>
<b>To:</b> gerry_kirk@alumni.uwaterloo.ca<br>
<b>Cc:</b> Constance Kobylarz; Alexander Limi; Matt Hamilton;
virginia@pretaweb.com; Dylan Jay; gabrielle@sixfeetup.com; Chris Johnson; Mark
A Corum; xavier@zeapartners.org; Roberto Allende; Luciano Ramalho; Horak, Karl;
Jordan Baker; duffyd@kokorice.org; evangelism@lists.plone.org<br>
<b>Subject:</b> Re: Plone marketing- WPD2008 Slide Deck<o:p></o:p></span></p>
</div>
<p class=MsoNormal><o:p> </o:p></p>
<div>
<div>
<p class=MsoNormal>On Thu, Oct 16, 2008 at 10:05 PM, Gerry Kirk <<a
href="mailto:gerry.kirk@gmail.com" target="_blank">gerry.kirk@gmail.com</a>>
wrote:<o:p></o:p></p>
<div>
<p class=MsoNormal>Indeed, thanks for taking the lead on this Constance. My
favourite slide is the $50k one too. :)<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>Yes, this is visually a very powerful way to show the
differences between commercially licensed CMSes and customizable open source
CMSes. I think it's important however to clarify what we mean by customization,
as Matt Hamilton mentioned at the "So you want to be a Plone consultant"
panel discussion that when customers see how much money goes towards
customization, they assume that the CMS must not have very much out-of-the-box
functionality, and therefore needs a lot of customization.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>We should preface this slide by showing just how much you
get with Plone out-of-the-box, and how with most commercial CMSes, you have to
pay for all of those extra features as expensive add-ons. We could also mention
that 99% of all Plone add-ons are also freely downloadable, so even if Plone
doesn't have a particular feature built-in, there is probably a 3rd party
add-on which satisfies one's requirement.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal> <o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>In the case of Plone, the customizations are usually going
to come in the form of:<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>- custom theme<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>- custom workflows<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>- custom content types<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<blockquote style='border:none;border-left:solid #CCCCCC 1.0pt;padding:0in 0in 0in 6.0pt;
margin-left:4.8pt;margin-right:0in'>
<div>
<div>
<p class=MsoNormal>One key principle with presentations is to use maximum
visual and minimal text. Seth Godin advocates no more than 6 words on a slide,
for example. Presentations are more about emotions than data. <o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>For example, the Who Uses Plone slide could become instead a
series of slides that are visuals of the sites themselves. Seeing the sites is
the ultimate proof, and also shows the variety of ways the Plone look can be
customized.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>Another option is to have one message per slide, something
centred on the page for the How Can Plone Help You? bullet points.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>For the 7 reasons, is there a visual way to depict most
of those? <o:p></o:p></p>
</div>
</div>
</blockquote>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>I just uploaded a couple slide decks that I've used in past
presentations which I've repurposed for anyone who wants to use them for World
Plone Day. I've tried to keep the number of slides to a minimum, make use of
images to convey meaning and keep the amount of text on the slide to a minimum.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal><a
href="http://www.slideshare.net/Jazkarta/world-plone-day-slide-deck-presentation"
target="_blank">http://www.slideshare.net/Jazkarta/world-plone-day-slide-deck-presentation</a><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><a
href="http://www.slideshare.net/Jazkarta/10-things-you-probably-didnt-know-about-plone-presentation"
target="_blank">http://www.slideshare.net/Jazkarta/10-things-you-probably-didnt-know-about-plone-presentation</a><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>As suggested by Limi on the last Plone Foundation board
call, I'd like to add some branding and put the new Plone logo on the slides
with text - also the World Plone Day logo on the first slide.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>I can make these slide decks available as Keynote and
Powerpoint files as well, so that they can be modified. Please note that they
are licensed under a Creative Commons Non-Commercial Share-alike license, so if
you do enhance them, please share your contributions back to the community.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>Before I do so, I'd like Mark Corum (cc'ed) to look over
these slides and make sure that everything checks out okay. In particular, I'm
concerned about using the company logos and screenshots. I can replace the
slide of company logos with just the names of the companies, if that makes
things easier.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>I'd also like Mark to give his input on whether we should
standardize on a single slide deck and make that the "official" World
Plone Day or if it makes sense to have several slide decks available depending
on the type of audience you are presenting to and the amount of time you have
to make your pitch. ex: 10 min, 30 min, 1 hr.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>Constance - what are your thoughts on this? I think your
slides are excellent and I'm happy to just go with yours if people feel
strongly that we should have a single slide deck to keep the message uniform
and consistent.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<blockquote style='border:none;border-left:solid #CCCCCC 1.0pt;padding:0in 0in 0in 6.0pt;
margin-left:4.8pt;margin-right:0in'>
<div>
<div>
<p class=MsoNormal>Last point, are we all on the marketing mailing list so we
can discuss issues without having to grab everyone's email? Where is the info
for signing up?<o:p></o:p></p>
</div>
</div>
</blockquote>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>I've cc'ed the <a href="mailto:evangelism@lists.plone.org"
target="_blank">evangelism@lists.plone.org</a> list so from now on this
conversation can take place there instead of cc'ing everyone. If you haven't
already, please sign up for the evangelism list at: <a
href="http://lists.plone.org/mailman/listinfo/evangelism" target="_blank">http://lists.plone.org/mailman/listinfo/evangelism</a><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>You can also read the messages at <a
href="http://groups.google.com/group/plone-evangelism" target="_blank">http://groups.google.com/group/plone-evangelism</a>
if you prefer reading the messages on Google Groups.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>thanks, <o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>Nate<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<blockquote style='border:none;border-left:solid #CCCCCC 1.0pt;padding:0in 0in 0in 6.0pt;
margin-left:4.8pt;margin-right:0in'>
<div>
<div>
<div>
<p class=MsoNormal>2008/10/16 Constance Kobylarz <<a
href="mailto:constance@aton.com" target="_blank">constance@aton.com</a>><o:p></o:p></p>
<div>
<div>
<blockquote style='border:none;border-left:solid #CCCCCC 1.0pt;padding:0in 0in 0in 6.0pt;
margin-left:4.8pt;margin-right:0in'>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal style='margin-bottom:12.0pt'>Hello Plone Marketing Team,<br>
<br>
I've completed a basic slide deck for World Plone Day 2008. The link on<br>
Slideshare is:<br>
<br>
<a href="http://www.slideshare.net/secret/eMfythjwxMfLrR" target="_blank">http://www.slideshare.net/secret/eMfythjwxMfLrR</a><br>
<br>
I have saved it in private mode until you have had a chance to look at<br>
it and offer suggestions.<br>
<br>
My goal was to create an overview that could be presented to a variety<br>
of potential users--and keep the number of slides to a minimum - lots of<br>
content in the notes. Please have a look there, too.<br>
<br>
Once we have a final version, I will change it to public status.<br>
<br>
I welcome your suggestions!<br>
<br>
Best Regards,<br>
<span style='color:#888888'><br>
Constance Kobylarz Wilde<br>
Email: <a href="mailto:constance@aton.com" target="_blank">constance@aton.com</a><br>
Web: <a href="http://www.aton.com" target="_blank">www.aton.com</a><br>
Blog: <a href="http://www.3GenFamily.com" target="_blank">www.3GenFamily.com</a><br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
</span><o:p></o:p></p>
</blockquote>
</div>
</div>
</div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
</div>
</blockquote>
</div>
<p class=MsoNormal><br>
<br clear=all>
<br>
-- <br>
Nate Aune - <a href="mailto:natea@jazkarta.com" target="_blank">natea@jazkarta.com</a><br>
<a href="http://nateaune.com" target="_blank">http://nateaune.com</a> (personal
blog)<br>
<a href="http://jazkarta.com" target="_blank">http://jazkarta.com</a> (open
source technology solutions)<br>
<a href="http://twitter.com/natea" target="_blank">http://twitter.com/natea</a>
(daily updates)<br>
<br>
PondCMS: Fully managed Plone-based CMS solution<br>
<a href="http://jazkarta.com/products/pondcms" target="_blank">http://jazkarta.com/products/pondcms</a><o:p></o:p></p>
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